
1977 Cadillac Coupe deVille
Two of my most vivid childhood memories that center around cars happened with the same car: my Uncle’s 1977 Cadillac Coupe deVille (or de Ville depending on what you read). It was brand new when he got it in late 1976, and even though it was more than a year old, he kept it in spotless showroom-like condition. For that reason, I felt terrible about my motion sickness episode in the front seat.
It was on a particularly curvy section of the still under construction I-77. The big Caddy swerved and rolled about the corners with a kind of exaggerated motion. It was just too much for me unfortunately.

This is very close to what my Uncle’s 1977 Coupe deVille looked like
A year later my parents came to get us from our annual Ohio summer vacation. We sat sadly in the back seat as the family Buick Century headed east on I-70. Then we noticed a speeding light green Cadillac getting ever closer in the distance with it’s lights flashing – it was our uncle who caught up with us in that Cadillac – the one I got sick in a year before.
My Uncle later convinced my parents to let us stay in Columbus for another week. We were never so happy.
Cadillac’s were considered “The Standard of the World”, or at least Cadillac convinced millions of car buyers in America that it was. As GM’s top brand, Cadillac with its baroque Fleetwood and Coupe de Ville best epitomize my ideal of the big American luxury car of days past.
The Coupe de Ville was Cadillac’s most spacious luxury coupe at the time (the Eldorado was it’s most sporting). The name ‘Deville’ was derived in part from the Italian word for town car. As such, it attempted to be all things to all buyers who wanted comfort, style and luxury in a personal car, but without the sporty pretensions of the Seville. During the mid ’70s the only real modern Cadillac was the new Seville, leaving the rest of the line to traditionalists. The Seville’s formal, yet athletic boxy shape would usher in a whole new design language at Cadillac as it’s cars would become the giant rectangular boats that I remember from childhood.

1977 Buick Electra
I usually consider the 1977 model year as the beginning of the modern Coupe de Ville. That was the year that 8.5 inches was whopped off the C-Body wheelbase and over 9 inches off it’s overall length. Another benefit of the EPA mandated diet was a serious overall weight reduction that came in at nearly half a ton. GM’s downsizing of the C-Body platform also affected the Buick Electra and Cadillac Fleetwood making them all compliant with new EPA rules. The Coupe dVille could now reach 18 mpg on the highway.
Compliance had other benefits. Although the revised 7.0 liter V8 had 180 hp in the ’77, 10 less than the engine a year before, it moved the up to 5,400 pound car with the same urgency as before.

The pilot’s choice: 1977 Cadillac Coupe deVille
My Uncle’s car had an optional fuel injection system that bumped power to 195, an impressive number until you realized that Cadillac needed an engine the size of a VW to do it. Most Cadillac buyers likely did not care about gas mileage when gas was well under $.75 a gallon. They bought their coupes for its unquestionable style and luxury.
Style and luxury were always the most important reasons for buying the Coupe de Ville. It’s upright grille with standing hood ornament remained, as did the wire wheels and landau styled top. Other more subtle changes over the ’76 model was a taller greenhouse that allowed more headroom and surprisingly for a car whose wheelbase was nurtured, more leg room in the front and back. The new Caddy featured squared off styling more in line with the Seville. Gone was the rear wheel cover that gave previous models their old world look (or was that charm?).

enormous coupe doors with baroque styled handle
All the expected things like the big doors with buttoned upholstery and that signature belt used as a handle were still there. I also remember the neat square door lights that never seemed bright enough to be functional. Power everything and a radio that activated the antenna when you weren’t playing cassettes or as in my Uncle’s case, Ohio Players or Lou Rauls 8-tracks.
One of the things I admired about these cars, even today was how smoothly they shifted. As a teenager, my goal was to learn to drive a car with a manual transmission as smoothly as the Cadillac, Oldsmobile and Buicks I remember riding in. In the Coupe de Ville’s case, shifting duties were performed smoothly by GM’s legendary Turbo Hydro-Matic 400 – one of the best 3 speed automatics available at the time. My motion sickness was never prompted by harsh shifts – the floaty suspension however might have been another matter.

1978 Cadillac Coupe deVille dashboard
Apparently my uncle O’Neal was not alone in his love of the Coupe de Ville. The early years of the 5th generation set all kinds of sales and production records. The classic looks of that model still looked good in the final year of production in 1984. Of course by that point my uncle’s tastes had changed like the rest of the market would eventually. When it came time to trade in the old Caddy in 1984, he did it at an Audi dealership and drove away in the recently introduced 5000 sports sedan (with a 5-speed manual no less!). Cadillac’s days as the undisputed standard of the world may have been over, but when it did what it knew best, wonderful cars like the Coupe de Ville was the result.

1979 Cadillac Coupe deVille Custom